S·01
Dashboards & BI
Business KPIs in one place, updated automatically and ready for decisions.
Looker Studio / Power BIKPI governanceExecutive and operational dashboards
eliasmedrano_
I turn scattered data into business decisions
Dashboards & BI · Web Analytics · Automation · Processes
I'm Elias Medrano. I help companies measure what matters, automate the repetitive, and decide with evidence. And since telling isn't enough, this page proves it: every chart you see is real and interactive.
Everyday stackGA4GTMPostHogHubSpotLooker StudioPower BISQLPython
01 · Live demos
I don't tell you how I work. I show it running.
Four sample deliverables, one per service: interactive dashboards with filters, comparisons and tooltips. The data is sample data based on public sources — the mechanics are exactly what a client receives. Touch them: that's what they're for.
Updated 2 min ago
Services
Four ways to organize data and processes
The dashboard isn't the goal. The decision is.
S·02
Web Analytics & Attribution
Know which channel and which campaign produce customers, not just clicks.
GA4/GTM/PostHogConversion eventsCRM connection
S·03
Data Automation
The reports built by hand today are built automatically tomorrow.
Lightweight pipelinesCleaning and normalizationAutomatic alerts
S·04
Business Process Analysis
Find where your operation loses time and money — with data, not opinions.
Process mappingOperational metricsRedesign and follow-up
Evidence
Projects
Documented work: the problem, what was done, and what changed in the numbers.
Comprehensive SEO audit
Organic data analysis and technical prioritization to recover measurable visibility (case study in Spanish)
View projectEducational platform
Web architecture and measurement to understand academic conversion (case study in Spanish)
View projectLead capture system
Data flow, forms and automation to organize commercial conversations (case study in Spanish)
View projectMethod
How I work
The same process in every project. No black box: you know what is done, why, and how it is measured.
What is measured today, what is missing, and what condition the sources are in. Output: data map and priorities by impact.
What to measure, where to capture it, and how to model it: KPIs, events, integrations, and owners.
Dashboards, tracking, and automations in production, with documentation and handoff.
Periodic review of the numbers to decide, adjust, and automate the next thing.
Execution
Analysis needs a team that executes. Mine is Genius Creative.
Genius Creative is the digital marketing agency I co-founded: web development, UX/UI, SEO and Paid Media for companies in the United States and Latin America, in English and Spanish. I bring the analysis and architecture; the team builds and operates.
Meet Genius Creative ↗Insights
Blog
Notes on data, analytics, attribution and processes.
SEO Services for Tour Agencies: Drive Bookings and Visibility
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SEO Audit Checklist for Next.js Sites
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Sales Funnel Automation with Next.js and Zapier for Lead Gen 2026
Introduction to Sales Funnel Automation in 2026 Sales funnel automation is no longer a luxury reserved for enterprise teams with dedicated ops staff —...
Contact
Request a data diagnosis
Tell me what you sell and what you can't measure or decide. I reply personally, usually within 48 business hours.
- 45 minutes with your data sources on the table
- Actionable priority map, whether we work together or not
- No cost and no spam lists
Shall we put your data to work?
Start with a diagnosis: 45 minutes, your data sources on the table, and an actionable priority map.