Service
Dashboards & BI
Business KPIs in one place, updated automatically and ready for decisions.
Definition
A Business Intelligence system connects a company's data sources (CRM, website, campaigns, sales, operations) into dashboards that update automatically and answer concrete business questions. The value is not in the chart, but in the correct KPI definition and trust in the data.
For whom
Companies with information spread across CRM, website, campaigns, sales and operations.
Teams that report manually every week or month.
Leaders who need the right KPIs without waiting for a hand-built file.
Problems it solves
KPIs defined differently by each team.
Reports that arrive late or depend on one person.
Sources with inconsistent or undocumented data.
Dashboards that look good but do not answer business questions.
What is included
Looker Studio / Power BI.
KPI definition and governance.
Metric modeling.
Executive and operational dashboards.
Documentation.
How it is measured
Real dashboard usage by the team.
Reduction in manual reporting.
KPI consistency across sources.
Decisions or meetings supported by updated data.
How I work
The same process in every project. No black box: you know what is done, why, and how it is measured.
How I workFrequently asked questions
Which tool makes sense: Looker Studio or Power BI?
It depends on your sources, team and how people consume the information. Looker Studio is often lighter for marketing and web; Power BI can fit better with complex models or a Microsoft ecosystem.
What if my data is dirty or incomplete?
The first step is reviewing quality, definitions and gaps. A useful dashboard can show data limits, but it should not hide capture or governance problems.
How long does it take for a dashboard to be productive?
It depends on the number of sources, KPI clarity and data condition. A first useful dashboard can ship in phases, with documentation and validation before scaling.