Services

Services

I come from operations, finance and software, and I work with marketing and sales data every day. So I don't start with the tool: I start with the business question and build backwards — what to measure, where to capture it, how to automate it, and how to present it so someone decides something different on Monday.

Dashboards & BI

Dashboards & BI

Business KPIs in one place, updated automatically and ready for decisions.

Looker Studio / Power BIKPI governanceExecutive and operational dashboards
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Web Analytics & Attribution

Web Analytics & Attribution

Know which channel and which campaign produce customers, not just clicks.

GA4/GTM/PostHogConversion eventsCRM connection
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Data Automation

Data Automation

The reports built by hand today are built automatically tomorrow.

Lightweight pipelinesCleaning and normalizationAutomatic alerts
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Business Process Analysis

Business Process Analysis

Find where your operation loses time and money — with data, not opinions.

Process mappingOperational metricsRedesign and follow-up
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