Method
How I work
The same process in every project. No black box: you know what is done, why, and how it is measured.
01 · Data audit
What is measured today, what is missing, and what condition the sources are in. Output: data map and priorities by impact.
02 · Measurement architecture
What to measure, where to capture it, and how to model it: KPIs, events, integrations, and owners.
03 · Implementation
Dashboards, tracking, and automations in production, with documentation and handoff.
04 · Decision and iteration
Periodic review of the numbers to decide, adjust, and automate the next thing.
Who does what
I lead the audit, architecture, and analysis. When marketing or development execution at scale is needed, the Genius Creative team handles it under my supervision.