About
Elias Medrano — Data analyst & business process architect
I come from operations, finance and software, and I work with marketing and sales data every day. So I don't start with the tool: I start with the business question and build backwards — what to measure, where to capture it, how to automate it, and how to present it so someone decides something different on Monday.
Genius Creative
Co-founder, Data Analyst & Business Process Architect.
Today
Data analyst and business process architect. I work with measurement, dashboards, automation and processes for Genius Creative and owned projects.
Before
Operations, finance and digital consulting: logistics processes, financial control, conversion funnels and web projects.
Base
Data, software and business connected: SQL, Python, web analytics, CRM and process architecture.