Service
Web Analytics & Attribution
Know which channel and which campaign produce customers, not just clicks.
Definition
Web analytics and attribution connect what happens on your site (GA4, GTM, PostHog) with what happens in your CRM (HubSpot), so every lead and every sale can be traced back to its origin: channel, campaign, ad and page.
For whom
Companies investing in marketing that cannot connect leads with sales.
Teams that need to trust events, UTMs and conversions.
Businesses using HubSpot or another CRM that want to close the gap between web and sales.
Problems it solves
Conversion events that are poorly defined or duplicated.
Inconsistent UTMs and click IDs.
Leads without clear source in the CRM.
Reports centered on clicks, not customers.
What is included
GA4/GTM implementation.
Conversion events.
PostHog.
UTMs and click IDs.
CRM connection.
Attribution reporting.
How it is measured
Leads with identified source and campaign.
Conversion event quality.
Traceability between forms, CRM and sales.
Reports by channel, campaign, ad and page.
How I work
The same process in every project. No black box: you know what is done, why, and how it is measured.
How I workFrequently asked questions
What is the difference between GA4 and a BI dashboard?
GA4 measures web behavior and events inside the site. A BI dashboard can combine GA4 with CRM, sales and other sources to answer broader business questions.
Can 100% of sales be attributed?
No, 100% attribution with perfect certainty is not realistic. Privacy restrictions, cross-device journeys and manual sales processes create limits; the goal is to improve confidence and reduce blind spots.
Do you work with HubSpot?
Yes. Attribution can connect forms, properties, UTMs and deal stages in HubSpot when the CRM setup reflects the real process.